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Marketing with Integrity: Navigating Financial Promotion & Compliance
- Χρηματοοικ. Ασφαλιστικά Τραπεζικά - Λογιστικά/ Έλεγχος/ Φορολογικά - Digital Marketing/ Sales/ Service - Νομοθεσία, Νομική & Δικηγόροι
12 Μαΐου 2026 09:00
13 Μαΐου 2026 12:15
OnLine Virtual Classroom
Αγγλικά
6 ώρες
(
2 μέρες
)
Παναγιώτης Νικολάου
ΠΕΡΙΓΡΑΦΗ
In today’s fast-evolving financial services environment, marketing and promotional activities are under growing scrutiny from regulators and clients alike. Misleading or non-compliant promotions can expose firms to severe regulatory sanctions, reputational damage, and loss of client trust. This programme is designed to equip participants with the knowledge and practical tools to design, assess, and deliver financial promotions that are compliant, transparent, and client-centric.
The course builds on EU and CySEC regulatory frameworks, integrating lessons from enforcement cases and industry best practices. It goes beyond a “tick-the-box” approach, focusing on how marketing can be used strategically to foster trust, demonstrate integrity, and protect both clients and firms. By the end of the programme, participants will be able to confidently evaluate promotions and implement internal approval processes that safeguard against regulatory breaches.
ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ
By the end of this seminar, participants will:
- Understand the regulatory framework governing financial promotions under MiFID II, CySEC Directives, and EU standards.
- Learn how to identify and avoid misleading, unfair, or aggressive marketing practices.
- Understand the criteria for balanced risk disclosures and clear presentation of product benefits and limitations.
- Learn to assess real-world examples of compliant vs. non-compliant promotions.
- Understand how to integrate product governance, suitability, and appropriateness considerations into marketing strategies.
- Learn to implement internal approval and monitoring processes for marketing communications.
- Understand how ethical marketing fosters investor protection and strengthens corporate reputation.
ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ
This seminar is ideal for:
- Chief Marketing Officers and Marketing Managers in financial institutions
- Compliance Officers and AMLCOs overseeing promotional activities
- Risk Managers and Internal Auditors monitoring communication practices
- Legal & Regulatory Affairs Professionals involved in approval processes
- Board Members and C-Level Executives accountable for firm-wide compliance culture
ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ
Training Outline
Introduction to Marketing & Compliance
- Purpose and importance of compliant marketing
- Key regulatory expectations in Cyprus and the EU
- Overview of CySEC Circulars and enforcement trends
Regulatory Framework & Standards
- MiFID II requirements for financial promotions
- CySEC directives and guidance on advertising practices
- ESMA principles for investor protection and transparency
Misleading vs. Compliant Marketing
- Common pitfalls: omissions, exaggerations, aggressive claims
- Case studies of enforcement actions by regulators
- Group exercise: spotting misleading promotions
Building Integrity into Marketing Practices
- Balancing risk and reward in client communications
- Ethical compliance mindset vs. check-box mentality
- Protecting vulnerable clients through clear disclosures
Product Governance, Suitability & Appropriateness
- Linking marketing with product governance frameworks
- Incorporating suitability and appropriateness in promotional material
- Examples of compliant product presentation (incl. PRIIPs KID references)
Internal Processes & Controls
- Designing approval workflows for marketing materials
- Role of compliance, legal, and management in sign-off
- Monitoring and audit of promotions for ongoing compliance
Practical Application
- Group exercise: redesigning a marketing communication to meet compliance standards
- Best practices and takeaways for daily application
Training Style
The programme combines short lectures, interactive discussions, and real-life case studies from Cyprus, EU, and global markets. Participants will engage in group exercises to identify risks and redesign marketing material, ensuring they gain both regulatory insight and practical skills to apply immediately in their roles.
CPD Recognition
This programme may be approved for up to 6 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.
Πληροφορίες Εκπαιδευτή
Παναγιώτης Νικολάου - CEO AFXAnts
Αναλυτικό Κόστος Σεμιναρίου
Για Δικαιούχους ΑνΑΔ
- € 260.00
- € 120.00
- € 0.00
- € 140.00
- € 140.00
Για μη-Δικαιούχους ΑνΑΔ
- € 260.00
- € 0.00
- € 49.40
- € 260.00
- € 309.40
ΠΡΟΓΡΑΜΜΑ ΣΕΜΙΝΑΡΙΟΥ
Τρίτη - 12 Μαΐου 2026
Ώρα
09:00 - 12:15
ΕΚΠΑΙΔΕΥΤΗΣ:
Παναγιώτης ΝικολάουΤοποθεσία:
OnLine Virtual Classroom
Τετάρτη - 13 Μαΐου 2026
Ώρα
09:00 - 12:15
ΕΚΠΑΙΔΕΥΤΗΣ:
Παναγιώτης ΝικολάουΤοποθεσία:
OnLine Virtual Classroom
Εκδήλωση Ενδιαφέροντος : Marketing with Integrity: Navigating Financial Promotion & Compliance
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Conflict of Interest (COI)...
Conflict of Interest Course (FCA) This course provides staff with an understanding of Conflict of Interest, the laws and regulations that make it illegal, and t...
31/01/2027 21:08
Αγγλικά
eLearning
Non-Financial Misconduct (Small & Medium-size Firms)...
Welcome to our course covering the FCA proposed rules in respect of Diversity and Inclusion (D&I) and Non-Financial Misconduct (NFM). NOTICE: THIS CO...
31/01/2027 21:08
Αγγλικά
eLearning
Establishing and Maintaining a Strong CDD Programme...
A key concern and significant risk for financial institutions is the possibility of unknowingly becoming complicit in money laundering, whereby illegitimate mon...
31/01/2027 21:08
Αγγλικά
eLearning
Suspicious Transactions/Activity Reporting...
This course provides a brief overview of Suspicious Transactions / Activity Reporting process in a regulated financial services firm. This course is addressed t...
31/01/2027 21:08
Αγγλικά
eLearning
Digital Operational Resilience Act (DORA)...
Understand DORA key definitions, terms and provisions from a wide range of internal and external challenges, disruptions, and shocks. Organisational resil...
31/01/2027 21:08
Αγγλικά
eLearning
Consumer Duty...
In July 2022, the Financial Conduct Authority, or FCA, published a policy statement, with final rules, on its Consumer Duty initiative. This comprises a new pri...
31/01/2027 21:08
Αγγλικά
eLearning
European Investment Funds: a Comprehensive Guide to UCITS, AIFs, Struc...
This course provides a comprehensive overview of European investment funds, focusing on their structure, regulation, and emerging trends. Participants will gain...
31/01/2027 21:08
Αγγλικά
eLearning
FCA – The Role and Approach...
This course seeks to explain the role the FCA plays in the financial services sector and its position within the overall UK economy. We look at the structure of...
31/01/2027 21:08
Αγγλικά
eLearning
Non-Financial Misconduct...
Welcome to our course covering the FCA proposed rules in respect of Diversity and Inclusion (D&I) and Non-Financial Misconduct (NFM). By the...
31/01/2027 21:08
Αγγλικά
eLearning
Anti-Bribery and Corruption...
Anti-bribery and anti-corruption legislation globally has existed for some time, though enforcement is becoming more aggressive. There is heightened regulatory ...
31/01/2027 21:08
Αγγλικά
eLearning
MiFID II Investor Protection...
The seminar is designed to provide a thorough examination of recent developments in the MiFID II regulatory framework, specifically focusing on four key el...
31/01/2027 21:08
Αγγλικά
eLearning
Vulnerable Customer Management...
For some years, the UK financial regulators have been placing expectations on firms to treat their customers fairly and with plenty of care. This includes vulne...
31/01/2027 21:08
Αγγλικά
eLearning
Compliance and Governance for Electronic Money Institutions (EMIs) in ...
This course provides a thorough understanding of the legal and regulatory framework governing Electronic Money Institutions (EMIs) in Cyprus. This course provi...
31/01/2027 21:08
Αγγλικά
eLearning
Regulatory Updates Cyprus Financial Services...
Description This course provides a structured analysis of these regulatory updates, ensuring that participants understand their obligations and can effective...
31/01/2027 21:08
Αγγλικά
eLearning
EU AI Act...
The European Union’s (“EU”) artificial intelligence (“AI”) Act (the “EU AI Act”) represents a landmark legislative initiative designed to govern the develo...
31/01/2027 21:08
Αγγλικά
eLearning
Fraud Detection and Prevention...
Fraud is usually defined by domestic regulators as taking place within a ‘given industry’ and within the broader legal framework, in a ‘given country’. Unethica...
31/01/2027 21:08
Αγγλικά
eLearning
EBA Guidelines on ICT and Security Risk Management...
The aim of this course is to equip professionals in CySEC regulated investment firms with a thorough understanding of the European Banking Authority (EBA) Guide...
31/01/2027 21:08
Αγγλικά
eLearning
Market in Crypto-Assets Regulation (MiCA) Overview...
In recent years, the landscape of finance has undergone a transformative shift with the emergence of cryptocurrency and blockchain technology. As these digital ...
31/01/2027 21:08
Αγγλικά
eLearning