ΠΕΡΙΓΡΑΦΗ

This practical workshop is designed for experienced sales executives who want to stay ahead in a rapidly evolving market. 

The programme blends advanced customer experience strategies, social media engagement, personal branding, and modern sales techniques to help participants drive growth and build lasting client relationships. 

Through interactive exercises, case studies, and role-playing, attendees will learn how to integrate digital tools, emotional intelligence, and data-driven insights into their sales approach.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

By the end of this course, participants will:

• Master Growth Development Principles – Understand how to align sales strategies with customer-centric growth.
• Enhance Digital Presence – Use social media and personal branding to attract and retain clients.
• Deliver Exceptional Customer Experience – Apply advanced techniques for loyalty and satisfaction.
• Leverage Emotional Intelligence – Build trust and influence decision-making.
• Apply Advanced Sales Strategies – Negotiate, upsell, and close deals effectively.
• Integrate Data & Technology – Use analytics and digital tools to optimize performance.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

• Experienced Executives who want to elevate their skills and adapt to modern growth strategies.
• Business Development Leaders responsible for driving revenue and customer engagement.
• Account Directors / Key Account Managers managing high-value clients and strategic relationships.
• Customer Success Leaders aiming to integrate service excellence with sales growth.
• Growth Development Professionals focused on pipeline expansion and digital selling.
• Sales Support Specialists providing teams with tools, training, and insights

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Training Outline  

Growth Development & Customer-Centric Sales

• Evolution of sales roles
• Growth mindset for seasoned professionals
• Practical: Mapping growth opportunities

Advanced Customer Experience Strategies

• Beyond satisfaction: loyalty and advocacy
• Practical: Customer journey redesign

Social Media & Digital Selling

• LinkedIn and thought leadership
• Interrelation with online presence – all media
• The digital footprint
• Practical: Create a social engagement plan

Personal Branding for Sales Executives

• Building credibility and influence
• Practical: Craft your (personal) brand statement

Emotional Intelligence & Communication

• Reading client signals
• Role-play: Handling objections with empathy

Negotiation & Data-Driven Insights

• Advanced negotiation frameworks
• Objection handling
• Practical: Using analytics for personalized offers

Integration & Action Plan

• Aligning CX, branding, and growth strategies
• Learning and un-learning
• Group discussion and next steps

Training Style 

The programme is interactive and experiential, given the experienced audience and the practical nature of the topics, thus combines a hands-on and digital experience. 

This will be facilitated through trainer-led group discussions and thought-provoking case studies as well as simulations and real-life examples. Video training, role-playing and the application of coaching/mentoring methods will help participants acquire new knowledge and give them the tools needed to excel in their careers.

CPD Recognition 

This programme may be approved for up to 5 CPD units in Personal & Professional Development. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.