
Advertising, Sponsorships & Player Protection in Betting
- Οργάνωση/ Διοίκηση/ Ηγεσία - Χρηματοοικ. Ασφαλιστικά Τραπεζικά - Λογιστικά/ Έλεγχος/ Φορολογικά - Νομοθεσία, Νομική & Δικηγόροι - Τουρισμός/ Ξενοδοχεία/ Τρόφιμα
ΠΕΡΙΓΡΑΦΗ
It is important that professionals understand the regulatory and ethical aspects of advertising, sponsorships, and player protection in the betting industry
This programme will examine these important aspects, focusing on the legal requirements set by the Betting Law of 2019 and the National Betting Authority’s Directives in Cyprus.
Participants will explore how marketing and sponsorship activities can comply with these rules while promoting responsible gambling.
The session highlights best practices for safeguarding vulnerable players, ensuring transparency in promotions, and balancing commercial goals with social responsibility.
By the end of the seminar, attendees will understand how to design compliant, ethical, and effective marketing strategies within the betting sector.
ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ
By the end of this training, participants will be able to:
- Understand the key provisions of the Betting Law of 2019 and the relevant Directives governing advertising and sponsorships.
- Identify prohibited and restricted advertising practices in the betting sector.
- Apply responsible gambling principles in marketing and promotional activities.
- Evaluate the ethical implications of sponsorship agreements and partnerships.
- Recognise the importance of protecting vulnerable players through compliant advertising.
- Develop compliant and socially responsible marketing strategies.
- Assess real-life examples of regulatory breaches and enforcement actions.
- Implement internal controls to ensure ongoing compliance with advertising and player protection obligations.
ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ
The programme is ideal for
- C-Level executives (Managing Directors and CEOs, COO)
- BoD members.
- AML compliance officers
- Risk Officers
- Front line persons working in the gaming sector
- Financial controllers
- Accountants
- Lawyers in:
- Betting companies
- Gaming and casino industry
- Regulatory Authorities
- Law Firms and Legal Consultants
- Financial Services Providers
- Software/Technology Providers
- Consulting Firms
- Sports Federations
ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ
Training Outline
1. Advertising Compliance & Restrictions
The NBA’s Regulatory Framework for Marketing and Responsible Promotion
- Overview of the National Betting Authority’s (NBA) supervisory role.
- Principles of ethical and responsible advertising in betting.
Key Legal Obligations
- Code of Advertising (Directive CA.02.2021).
- Betting Law 37(I)/2019 – advertising and marketing provisions.
Prohibited Practices
- Targeting minors and vulnerable persons.
- Misleading or deceptive claims and inducements.
- Unsubstantiated promises of financial gain or guaranteed success.
Mandatory Responsible Gaming Messaging
- Placement, visibility, and frequency requirements.
- Integration across digital, broadcast, and social media channels.
Case Examples and Best Practices
- Comparative analysis of compliant vs. non-compliant campaigns.
- Lessons from enforcement cases and corrective measures.
2. Sponsorships, Endorsements & Player Protection
Regulatory Framework for Sponsorships
- Sponsorship and partnership rules under Directive CA.02.2021.
- Reference to the NBA’s Practical Guide on the Code of Advertising.
Transparency and Disclosure Requirements
- Obligations for sponsors, affiliates, and third-party promoters.
- Branding visibility and disclosure standards.
Managing Sponsorship Agreements
- Collaborations with sports clubs, athletes, and media partners.
- Inclusion of responsible gaming clauses in contracts.
Responsible Communication within Sponsorship Activities
- Embedding responsible gaming messages and player protection measures.
Integration of Player Protection Regulations
- Practical application of the “Player Protection Regulations “within marketing strategy.
- Cross-reference with Directive 17.2024 – Protection of Players.
Case Studies and Enforcement Lessons
- Analysis of recent NBA rulings and best practice takeaways.
Training Style
The programme has a practical delivery style with presentations, case studies, practical exercises, and direct-action points that will help participants apply the knowledge learned to keep their organisation compliant and the employees and customers safe.
CPD Recognition
This programme may be approved for up to 4 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.
Πληροφορίες Εκπαιδευτή
Αναλυτικό Κόστος Σεμιναρίου
- € 180.00
- € 0.00
- € 34.20
- € 180.00
- € 214.20
ΠΡΟΓΡΑΜΜΑ ΣΕΜΙΝΑΡΙΟΥ
Τρίτη - 30 Ιουν 2026
Ώρα
09:00 - 11:15
ΕΚΠΑΙΔΕΥΤΗΣ:
Χρυσοθέμη ΒαλανίδουΤοποθεσία:
OnLine Virtual Classroom
Πέμπτη - 02 Ιουλ 2026
Ώρα
09:00 - 11:15
ΕΚΠΑΙΔΕΥΤΗΣ:
Χρυσοθέμη ΒαλανίδουΤοποθεσία:
OnLine Virtual Classroom
Ελληνικά
English


