ΠΕΡΙΓΡΑΦΗ

The EIMF Live Online Learning Experience

EIMF subject-matter experts deliver engaging and interactive courses across a broad spectrum of areas, that can be enjoyed in the comfort of your own chosen environment. Read more

Course Overview

Everyone wants to know how to put their product or service out in front of future customers in a multi-channel world. It is also a world where the European Securities and Markets Authority and CySEC have already intervened in a significant way to dictate the forms of marketing allowed in the Contracts for Differences market.

Marketing regulation is not confined to financial services regulators. The Cyprus Advertising Regulatory Organization (CARO) has its own rules. All of these regimes are modelled around the “fair, clear and not misleading” found in MiFID 2. That directive and its subordinate legislation create a common financial promotions regime for Europe. This in turn has created a common industry involved in trying to reconcile compliance rules designed for a static advertising world with the demands of modern media.

Firms selling complex products without recommending them almost invariably must face up to a need to carry out appropriateness testing. Knowing when and how to do this and then appreciating what should be done with the results is a key task for non-advisory firms.

Financial advertising is the lifeblood of the financial services industry. Adam Samuel, the course leader, is a UK-based compliance consultant and one of the first to recognise that digital media posed more than its fair share of compliance issues while remaining a crucial opportunity for businesses. This course looks at promotions under MiFID of all kinds, not just from the financial services compliance viewpoint but also advertising standards and good marketing. Adam always brings to courses examples of good, bad and sometimes dangerous promotions. He also likes looking at websites of participants’ competitors and various digital media channels to see what works and what does not.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

By the end of the programme, participants will be able to:

• Understand the key MiFID and MiFID-related provisions on financial promotions and appropriateness testing
• Read promotions and spot their strengths and weaknesses
• Apply the concepts of standalone compliance and regulatory media neutrality
• Apply “fair, clear and not misleading” to a variety of different media
• Identify the types of promotion that carry the lowest compliance risk
• Understand the basics of risk management in relation to promotions and digital media
• Know when they have to carry out appropriateness testing
• Understand the appropriateness testing conditions required
• Know what to do with the results of the appropriateness testing

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Training Outline

• Financial promotions in the real world
• When personal comments become the company’s promotion
• Defining a promotion – when and why it matters
• Basic MiFID Principles
• Introduction to the Code of Advertising Regulatory Organization
• Non-promotional communications, unregulated promotions and image advertising
• Fair, clear and not misleading
• Describing and presenting risk
• Special rules on contracts for differences
• Unfair comparisons
• The formality rules of promotions – names and referring to the regulator and compensation arrangements
• Past, future and simulated performance
• Specific digital media issues
• Websites
• Pay-per-click
• Systems and controls
• 
  

Training Style

The training style is interactive involving a combination of discussions and presentation, group work and case studies (taken from real-live examples). Participants are encouraged to share their opinions from their different perspectives.

CPD Recognition

This programme may be approved for up to 6 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.

Professionals requiring CPD units to meet the education requirements for CySEC licence renewal, and/or for maintaining other professional memberships/certifications which accept CPD in Financial Regulation, are advised to consider training subjects in categories that indicate CPD training in Financial Regulation.