ΠΕΡΙΓΡΑΦΗ

This programme explores the role of storytelling as a strategic management and leadership tool in modern organizations. Participants will learn how to design and deliver purposeful narratives that support strategy execution, internal communication, leadership effectiveness, and organizational change. 

Through practical examples, case studies, and interactive exercises, the course demonstrates how well-structured stories can strengthen alignment, reinforce culture, build trust, and enhance employee engagement. The programme focuses on practical application, helping participants translate strategy and values into meaningful narratives that resonate with diverse internal audiences.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

By the end of the programme, participants will:

• Describe the core principles of strategic storytelling.
• List the essential elements of effective business narratives.
• Name key techniques and tools used by professionals.
• Clarify that effective storytelling is not about elegant language alone, but must begin with a clear diagnosis of organization needs and context.
• Develop short, structured narratives for internal use.
• Perform storytelling-based presentations with focus and clarity.
• Justify its emotional power in enhancing trust and understanding
• Motivate teams through meaningful and value-driven stories
• Participate in co-creating narratives that support team culture.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

The programme is ideal for:

• Existing Non-Executive Directors (NEDs) looking to enhance their strategic and governance capabilities
• Newly appointed or aspiring NEDs preparing to take on board responsibilities
• Board members of listed companies, private firms, family businesses, and regulated entities in Cyprus
• Senior executives transitioning into advisory or governance roles
• Legal, compliance, or audit professionals seeking a deeper understanding of NED functions
• Shareholders or investors seeking to strengthen board-level oversight and decision-making

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Trainer

Maria Gunther

Maria Gunther is a storyteller, adult educator, and seasoned communication professional with a long-standing career in radio, television, writing, and creative education. Through her multifaceted work, she helps people of all ages express themselves creatively, communicate authentically, and connect with inspiring narratives. Blending theatre studies with extensive experience in content production and public speaking, she designs and facilitates workshops that touch the heart and spark the imagination. Renowned for her warm, thoughtful narrative style and emotional depth, she creates environments that empower, educate, and move people.   Maria Gunther brings extensive experience in designing and delivering educational and artistic programs centered around storytelling, public speaking, and creative expression. She has collaborated with television networks, radio stations, and educational institutions as a presenter, producer, theatre scholar, author, and trainer. Her work enhances communication, team spirit, and empathy, placing storytelling at the core as a transformative teaching tool. Today, as founder of “Dimiourgiko Parathyraki”, she continues to create spaces for learning, inspiration, and joyful exploration for children, teenagers, adults, and education professionals.

Training Outline 

Introduction 

Narratives & Strategic Communication

• Strategy as narrative (from “What” to “Why”
• Defining message purpose and target audience
• Diagnosis organisational needs and context before narrative development
• Case studies: successful storytelling examples

 Storytelling Structure & Techniques

• Story structure: beginning – middle – end, tone, and core message
• Matching tone and format to organizational culture
• Team Practise exercise: draft a short strategic narrative

 Storytelling in Leadership & Change Management

• Leadership messages that inspire
• Storytelling in crises: common mistakes
• Trust and empathy through narratives
• Video the power of storytelling in business
• Team exercise: use narrative techniques to reframe or rewrite a leadership message based on given scenarios

 Internal Organisational Communication

• Building culture through storytelling
• Onboarding narratives
• Engagement and belonging through story
• Group critique: What makes a story effective or not

Training Style 

The training is interactive, experience-based, and participant-centered. It combines brief theory input, case study analysis, practical exercises, and group reflection. Emphasis is placed on real-life scenarios, peer learning, and structured narrative tools tailored to organisational communication and leadership needs.

 CPD Recognition 

This programme may be approved for up to 5 CPD units in personal and professional development. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.