ΠΕΡΙΓΡΑΦΗ

The programme is designed for business executives who seek to move beyond superficial sustainability initiatives and embed sustainability meaningfully into corporate strategy and communication. 

Participants will explore how a cause-based purpose can act as a strategic foundation that connects sustainability, ESG requirements, and CSRD obligations with everyday decision-making and organisational culture. Through practical tools, real-world examples, and case studies, the programme demonstrates how sustainability can be translated from abstract commitments into authentic narratives, operational practices, and credible communication. 

A strong emphasis is placed on purpose-led strategic communication, helping organisations avoid greenwashing and purpose washing while strengthening transparency, trust, and corporate reputation. 

Participants will learn how to align corporate purpose with sustainability principles across key functions and stakeholder touchpoints, equipping them to contribute to a coherent sustainability strategy that supports responsible growth, enhances stakeholder engagement, and creates long-term value for both the organisation and society.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

Participants of the programme will be able to:

• Communicate sustainability with clarity and credibility by embedding a cause-based purpose at the core of corporate strategy, aligned with CSRD and ESG expectations.
• Develop a compelling, purpose-driven narrative that goes beyond profit and builds trust with key stakeholders.
• Align values, strategy, and everyday practices through a cause-based purpose, ensuring coherence between what the organisation says and what it does.
• Connect personal and organisational cause-based purpose as a core leadership driver for guiding teams toward meaningful and sustainable impact.
• Apply the core principles of a purpose-driven business to support consistent, transparent communication across all stakeholder touchpoints.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

The training programme is ideal for employees of organisations who hold key positions and can positively influence the operation and culture of the organisation, such as:

• Company executives involved in corporate strategy, sustainable development, communication, and marketing.
• Professionals from ESG, Corporate Social Responsibility (CSR), and Public Relations departments seeking to integrate corporate purpose and sustainability principles into organisational strategy.
• Human Resources managers and supervisors (HR, Learning & Development) aiming to strengthen a culture of responsibility and purpose-driven leadership.
• Executives from Operations, Sales, and Business Development departments involved in the implementation of sustainability strategies in daily operations.
• Executives from public and private sector organisations promoting responsible governance practices, social welfare, and sustainable development.

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Training Outline 

Introduction

• Presentation of programme objectives and structure
• Discussion on the concept of “cause based purpose” and its connection to sustainability
• Identification of expectations and challenges from participants’ organisations

 Cause Based Purpose and the 17^th SDGs

• The 17^thSustainable Development Goals (SDGs)  and the Corporate Sustainability Reporting Directive (CSRD)
  • The UN Climate Change
  • From E (Environment) to the integration of the S (Society) and G (Governance)
  • Corporate Policies and ESGs – Exercise
• The Cause Based Purpose and the Personal Purpose
  • Defining a Personal Purpose as a Leader’s driving force at the workplace
  • Case Study: When Personal Purpose and Corporate Purpose don’t align
  • Exercise: Identifying my own personal purpose at workplace
  • Cause Based Purpose fundamentals and direction – The Why
  • Case Study: Analysing 3 major international companies Purposes
  • Identify the benefits from the alignment of the Personal Purpose with the organisation’s Cause Based Purpose

 Fundamental Principles for a purpose driven company

• 5 fundamental principles
  • Defining and analysing the 5 fundamental principles
  • Identifying the positive impact they have to the Environment, Society, and Governance
  • Exercise: Draft your own 5 fundamental principles as a purpose driven company
• Cause based purpose integration into the organisation
  • Integrating the caused based purpose considering the 5 fundamental principles
  • The role of leadership, management practices, communication, and recruitment strategies towards integration
  • Exercise: Develop 2 practices that will allow you to integrate your Cause Based Purpose throughout your Organisation

 Closing Session

• Summary of key concepts and tools
• Resolution of questions and discussion of experiences
• Recap and confirmation of achievement of learning objectives
• Evaluation and reflection on next steps for practical application

Training Style

The programme is designed to impart knowledge, strengthen participants’ skills, and foster the right attitudes through case study analysis and practical exercises. Participants will receive feedback, ensuring that the learning is directly relevant and immediately applicable.

Most of the training time is dedicated to working on organisational needs through exercises, discussions, examples, and case studies. This hands-on approach ensures that participants can transfer their learning to the workplace and are equipped to lead their teams toward meaningful and sustainable impact.

CPD Recognition

This programme may be approved for up to 7 CPD units in Personal & Professional Development. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.