ΠΕΡΙΓΡΑΦΗ

This executive seminar is designed for forward-thinking business professionals who want to unlock business growth by strategically using new digital technologies, such as data analytics, automation, and Artificial Intelligence (AI). The program emphasizes how business leaders can translate these technologies into innovation, efficiency, and customer value. Participants will gain a strategic understanding of how technology supports business development and will learn practical ways to identify opportunities, analyze competition, manage risks, and integrate technology-driven solutions responsibly. Through real-world examples, hands-on exercises, and actionable frameworks, this program guides businesses to use innovative techologies across business functions, from customer experience to decision intelligence.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

Learning Outcomes

Knowledge Objectives

• Define foundational concepts of digital transformation and explain how emerging technologies such as analytics, automation, and AI relate to business strategy and innovation.
• Describe key business applications of technology in customer engagement, operations, marketing, and decision-making.
• Identify strategic opportunities and challenges associated with technology adoption.
• Differentiate between digital trends that are immediately applicable and those requiring long-term preparation.
• Explain how ethical, regulatory, and organizational considerations affect the responsible adoption of AI and other digital tools in business contexts.

Skill Objectives

• Apply structured frameworks to evaluate where technology, including AI-driven tools, can advance business development goals.
• Analyze real or simulated business cases to determine how technology supports efficiency, customer experience, and growth.
• Demonstrate how AI-supported analytics can enhance data-driven and evidence-based decision-making.
• Evaluate potential risks such as bias, data privacy concerns, or overreliance on automation.
• Design initial action plans or roadmaps for responsible and strategic technology integration within specific business functions.

Attitude Objectives

• Value the strategic role of technology and AI as catalysts for innovation and long-term business growth.
• Adopt a critical and evidence-based approach when assessing new technology solutions or vendor offerings.
• Support collaboration between business, data, and technology teams to align initiatives with organizational goals.
• Advocate for ethical, transparent, and inclusive practices in AI and digital transformation initiatives.
• Promote a culture of experimentation, continuous learning, and accountability in digital initiatives.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

• Business Development Managers
  Identify growth opportunities, new markets, and technology-enabled business models.

• SME Owners & Managing Directors (especially hospitality, services, tourism)
  Make strategic decisions on digital investments, automation, and customer experience.

• Strategy & Growth Managers
  Translate digital trends (AI, analytics, automation) into competitive advantage and execution roadmaps.

• Marketing & Customer Experience Managers
  Apply data analytics, AI, and automation to personalization, digital campaigns, and customer journey design.

• Operations & Process Improvement Managers
  Use automation and analytics to optimize workflows, reduce costs, and improve service efficiency.

• Innovation Managers / Digital Transformation Leads
  Evaluate emerging technologies and integrate them responsibly into business strategy.

• Product & Service Development Managers
  Design new offerings and enhance existing services using data-driven insights and AI-supported decision tools.

• Revenue & Commercial Managers
  Leverage analytics and technology to optimize pricing, demand forecasting, and revenue growth.

• HR & Learning & Development Managers
  Support digital upskilling, change management, and cross-functional collaboration for technology adoption.

• Consultants & Business Advisors (SMEs, hospitality, digital growth)
  Guide organizations in selecting, implementing, and scaling digital solutions aligned with business goals.

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Why this seminar

New technologies such as automation, data analytics, and AI are no longer optional tools, they are essential components of modern business strategy. Organizations that can effectively combine these technologies with sound business judgment are better positioned to uncover opportunities, personalize customer experiences, optimize resources, and respond rapidly to changing market dynamics. However, achieving digital growth requires more than adopting the latest tools; it calls for strategic vision and practical execution. .

This program bridges the gap between technological potential and business application. Participants will learn how to evaluate which technologies best support their goals, assess associated risks, and implement initiatives that align with organizational priorities. The emphasis is on enabling professionals to pursue innovation with confidence, responsibility, and measurable impact.