ΠΕΡΙΓΡΑΦΗ

An organisation’s employer brand plays a critical role in attracting, engaging, and retaining top talent. This practical course equips participants with a structured approach to assessing, shaping, and actively managing their employer brand both internally and externally. Through real-world examples and interactive exercises, participants will learn how to uncover current perceptions, clarify their Employer Value Proposition (EVP), and implement initiatives that enhance their brand image among staff and potential candidates.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

By the end of the programme, participants will:

• Describe their Vision and Strategic direction
• List the core values they wish to uphold
• Identify the corporate culture in place
• Express ideas on what their Employer Value proposition to their members of staff should be
• Specify actions that need to take place over a period of 12 months to enhance their culture
• Convey positive messages that should reach all members of staff
• Prepare to communicate to the market how they are making an impact to society as an organisation
• Develop insight into their internal people issues that may be creating negative impact
• Perform an assessment of what their members of staff think about the organisation as an employer
• Explain any underlying factors impacting staff engagement
• Substantiate how positive change in culture can be achieved
• Organise a team of employee ambassadors to lead the change in perceptions activity
• Challenge the rigidity/lack of flexibility in management practices
• Defend the need for improved people practices and incentivisation
• Motivate themselves and others to bring about positive change that will enhance people’s engagement to the organisation
• Evaluate the possible positive outcomes for investing in building a strong employer brand both internally and externally

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

The course can benefit a wide range of professional roles, and will be of particular interest to:

• Business owners
• C-Level Executives
• Managers/Supervisors/Team Leaders
• Marketing and Communication Professionals
• HR Professionals

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Training Outline 

Assessing the “As-Is” state of affairs at the organisation

• How to perform a brand audit to assess key people areas
• Identify key areas to address
• Understand possible means and channels for the brand audit

 Re-define and/or re-enforce the Vision & Values and desired cultural characteristics

• Understand existing cultural characteristics
• Determine an impactful Vision and the desired culture
• Video and Discussion
• Vision, Mission, Value (With Examples and Tips) Video and Discussion

 Work on employer value proposition (EVP)

• Explore key motivating factors
• Discuss best practices in terms of managing people
• Outline contemporary work practices

 Enhance the selection & hiring process

• Ensure a user-friendly application process
• Conducting interviews effectively
• Role-play activity
• Role-play on hiring interviews

 Create a positive on-boarding experience

• How to create a positive on-boarding experience from Day 1 to 6 months end of probation

  Brand Promotion

• Events
• Corporate social responsibility (CSR) on-going strategy and actions
• Diversity, Equality and Inclusion approach
• Video and Discussion
• Brand Promotion Methods Video & Discussion

Training Style 

The course uses an interactive, experiential approach combining short lectures, group discussions, videos, and hands-on activities. Participants engage in practical exercises such as role-plays, employer brand audits, and EVP development to apply concepts directly to their workplace. 

The style promotes reflection, collaboration, and real-world application to enhance employer brand strategy effectively

CPD Recognition 

This programme may be approved for up to 7 CPD units in Personal and Professional Development. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.