ΠΕΡΙΓΡΑΦΗ

The Professional Diploma in Digital Strategy and Planning introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

Course Modules:

• Introduction to Strategy and Planning
• Traditional Communications 
• Digital Communications 
• Digital Display Advertising
• Social Customer Service
• Budget
• Personnel
• Risks and Reputations
• Analytics
• Strategy Formulation and Plan

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

Why should I earn this digital marketing certification?

Digital technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for your current role. We know that advancing and progressing your future career is important to you.

Strategy and Planning are key to digital marketing.  A measured and well-considered strategy along with a coherent plan for your organization can dramatically reduce spend and increase value from your marketing. 

That’s why we have designed a specialist certification in Strategy and Planning that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.

What will I accomplish after attending this digital marketing course?

By becoming a Certified Digital Marketing Specialist in Strategy and Planning, you will gain a comprehensive understanding of all aspects of digital strategy and planning including budgeting, personnel selection, analytics, reputation management and social customer service.

Digital Strategy and Planning Certified Specialists will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised Certified Professional badge will also be available for you to display upon on your LinkedIn profile.

We hope that you can share the excitement and take the challenge to participate in the most sought for Specialist Diploma in Digital and Social Selling around the Globe validated by Digital Marketing Institute’s Global Industry Advisory Champions including Google, Facebook, Twitter, LinkedIn, Microsoft, IBM and HubSpot among others.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

The Professional Certification in Digital Strategy and Planning is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Cost of the Course

The cost of the programme is €1980+VAT.

The price of €1380 + VAT is offered exclusively for those expressing their interest via MySeminars.

This Course is offered Online

The Professional Diploma in Digital Strategy and Planning can start online at any time and at your own convenience. You can take advantage of 24/7 access to video lectures, slide presentations, practical exercises and interactive quizzes at your own pace. A supportive student network is also available to tap into as and when required by the program’s online tutor.

ImarComms can assist you at any point in the course to ensure your full understanding, easy use of online platform, and success in your exam and the global certification process.

Certification Assessment

The assessment is based on a formal computer-based examination that will measure an individual’s knowledge and digital marketing proficiency following completion of the program.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice; Image-based Multiple Choice, Matching and Hot Spot questions.

Our computer-based examinations are delivered through the Pearson VUE test center network which comprises over 5,200 centers in 180 countries. We choose to deliver our exams through Pearson VUE as it provides students with a quality, consistent examination, no matter where they are in the world.