ΠΕΡΙΓΡΑΦΗ

In a world where Artificial Intelligence is redefining the rules of digital marketing, professionals need more than ever practical skills that turn technology into real business value. This training program equips professionals with hands-on skills in using Artificial Intelligence for digital marketing and social media. Through practical applications and real-world case studies, participants learn how to create AI-powered content, automate campaigns, analyze customer data, and design strategies that maximize engagement and brand growth. 

The program covers prompt engineering, marketing automation, AI analytics, personalization strategies, and emerging technologies, while ensuring ethical AI use and GDPR compliance.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

By the end of this course participants will be in position to:

Knowledge Level

• Understand the importance of Artificial Intelligence, data analytics tools, and emerging technologies in modern marketing strategy
• Identify key trends and best practices in AI-driven marketing,Large Language Models (LLMs), and automation
• Connect data,content, and strategy to design effective marketing campaigns
• Apply ethical principles, compliance requirements, and responsible practices in the use of AI tools

Skills Level

• Use AI tools for content creation, data analysis, and campaign automation
• Design AI-driven marketing strategies that optimize engagement and performance
• Analyze campaign performance using metrics, KPIs, and AI-powered insights
• Apply emerging technologies to create innovative approaches in social media and digital campaigns
• Follow ethical practices with respect for personal data and privacy

Attitudes Level

• Foster a culture of innovation, responsibility, and continuous learning
• Adapt proactively to developments in AI and evolving social media trends
• Encourage collaborative and leadership-oriented approaches in the execution of digital campaigns
• Adopt an ethical mindset in the use of AI and data for business decision-making

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

This program is designed for:

• Social Media & Digital Marketing Managers seeking to leverage AI for campaign execution and content optimization
• Marketing & Communications Professionals aiming to integrate AI and
• emerging technologies into their strategic planning
• Content Creators & Brand Managers who want to enhance productivity and improve the quality of digital content through AI
• Business Leaders & Decision-Makers looking to turn Artificial Intelligence into a competitive advantage for their brand