ΠΕΡΙΓΡΑΦΗ

Dropshipping is an e-commerce method in which you build a website that sells products that a separate company fulfills and ships. As the owner of a dropshipping business, you’re responsible for selecting the products, posting them to your online store, and working with reliable dropshipping companies to ensure the products are high-quality and delivered in a timely manner.

Dropshipping is a business model for people looking to break into e-commerce, who have limited space to store products, and who don’t want to be responsible for shipping high volumes of products from their homes. Shopify’s platform makes creating a dropshipping store simple and straightforward without the need to learn any coding. With Shopify, you’ll have the tools to set up your dropshipping store, handle payments, and market your products.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

By the end of the course, learners will be able to

• Develop a comprehensive understanding of content strategy principles, industry trends, and the business models that drive profitability in the digital landscape.
• Gain insights into practical frameworks and proven methodologies for building and scaling a content strategy business.
• Acquire hands-on expertise in designing, implementing, and optimizing content strategies for diverse clients and platforms.
• Master essential skills such as project management, goal setting, client communication, and performance analysis to ensure successful outcomes and business growth.
• Build the confidence and capability to lead content strategy projects independently, collaborate effectively within teams or communities, and adapt to evolving market demands.
• Demonstrate the ability to apply strategic thinking, solve complex business challenges, and sustain long-term profitability in a competitive environment.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

The intended audience for this course includes professionals from any industry, marketeers, staff from the IT sector and small business owners/managers who are interested in starting or expanding their business into an e-commerce business but prefer not to deal with inventory management or shipping logistics.

Additionally, this course is ideal for professionals looking to gain practical skills and knowledge to efficiently launch and manage a profitable dropshipping store.

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Topics

Module 1: INTRODUCTION

• Welcome!
• What is Dropshipping?
• Setting Expectations
• Dropshipping Setup and Keyterms
• Always Check "Resources"
• Q & A

Module 2: SHOPIFY OVERVIEW

• Introduction (Discount may change depending on when you watch this lecture)
• Optional Way To Start
• Shopify Layout is Always Changing
• Dashboard Overview
• Settings: Payments
• Settings: Checkout
• Settings: Policies
• Settings: Domains
• Settings: Notifications
• Professional Email Address
• Sales Tax Settings (This is not formal legal or accounting advice)
• Collections
• Add Product Manually
• Shopify Themes
• Free Stock Photos
• Customize: Website
• Customize: Menus
• Customize: Pages
• Customize: FAQ Page
• Strategy: FAQ Page and Product Descriptions
• Settings: Shipping - Free Shipping for Retail Products
• Strategy: Free Shipping Bar App
• Discounts
• Unlock Website
• Shopify Help Center
• Lab: Setting up your shopify Shops

Module 3: Sourcing Products

• Introduction
• AppScenic
• AppScenic - Explore Product Catalogue Only
• Ensure Your Future Product Meets All Criteria
• Start With 1 Product or Small Niche
• Start By Searching "Best Selling" Product Lists
• High Perceived Value
• Avoid Products Easily Searchable On Amazon
• Find Highly Unique Products
• Find Highly Unique Products - Instagram Inspiration
• Find Products That Cater To A Specific Audience
• Find Products That Can Be Used In Unexpected Ways
• Multiple Variants
• Steal Products from Flippa
• Avoid Copyrighted Products
• Rules To Live By
• Product Case Studies

Module 4: DROPSHIPPING APP

• Alternative Dropshipping Apps (if Appscenic doesn't have a product you like)
• Introduction
• Dashboard Walkthrough
• Importing Products
• Free Shipping for Retail Products
• How To Obtain Professional Photos
• Pricing Formulas
• Boards
• Shipping Settings
• Add Store Wallet and Funds
• Dealing With Returns and Refunds
• Fulfilling Orders

Module 5: Email Marketing App

• Introduction and Install
• Importing Email List
• Dashboard Walkthrough
• Forms
• Automated Emails - Abandoned Cart
• Email Campaign
• Email Campaign - A/B Split Testing
• Segments
• Help Center

Module 6: Facebook Ads

• Introduction
• Do BEFORE Connecting to Facebook Channel App (Renamed: "Facebook & Instagram")
• Do DURING Connecting to Facebook Channel App (Renamed: "Facebook & Instagram")
• Do AFTER Connecting to Facebook Channel App (Renamed: "Facebook & Instagram")
• Last Check Before Running First Ad
• Facebook is Constantly Changing Its Layout
• Campaigns, Ad Sets, Ads - definitions
• Audience Types
• Ad Creation Walkthrough - Campaign
• Ad Creation Walkthrough - Ad Set
• Ad Creation Walkthrough - Ad
• 4 Stages of Scaling Ads

Module 7: Free + Shipping (F+S) Marketing Strategy

• Introduction
• F+S Product Requirements
• Shipping Settings for F+S Products
• Discount Code for F+S Products
• Importing Process for F+S Products
• F+S Ad Copy Requirements