Agenda

1. Introduction (40 min)

• Programme overview
• Emerging technologies and their role in modern marketing
• Participant introductions through interactive play
• Aligning expectations

2. Introduction to emerging technologies (40 min)

• Definitions of Algorithms, Intelligence, & AI through experiential AI games and videos
• The evolution of AI through storytelling
• Applications of AI in Marketing

3. Audience Insights (1 h & 20 min)

• The importance of understanding your audience
• Tools: Buyer Persona & Consumer Journey
• Group Exercises

4. Branding (1 h)

• Definition of Branding
• Understanding Brand Identity through:
  • Branding Challenge Games
  • Brainstorming and through real-world examples and Case Studies

5. Marketing Strategy (2 h)

• The 7Ps Framework
• Case Studies and Practical Exercise 

6.  Digital Marketing Foundations (2 h)

• Digital Marketing “Word Game”
• Comprehensive definition & explanation of:
  • Website Optimisation
  • SEO Strategies
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Paid Ads
• Case Studies & Recommended Tools
• Group exercise - Digital Marketing Audit per company, to assess current strategy & gaps.

7. AI Content tools (1 h)

• Hands-on with Generative AI tools (e.g., Designrr, Beacon, Canva, OptinMonster, Attract.io)
• AI-powered eBook / Lead Magnet creation using Designrr

8. AI Video Tools (1 h & 20 min)

• Overview of AI Video tools (e.g., Synthesia. Pictory, Lumen, DeepBrain AI. Steve.ai, Ela.io, Colossyan, Hour One)
• Hands-on with Synthesia

9. AI Marketing CRM (1 h)

• CRM Efficiency with AI-powered tools
• Hands-on with MamaCRM

10. Recap (1 h)

• Key Takeaways
• Final Q&A
• Preparation for follow-up consultations

Follow-up Consultation Session

Please note that this is a compulsory follow-up consultation session for all participants who need to attend at least 90% to be eligible for the HRDA subsidy. This 4h follow-up workshop session will be held on a mutually agreed date with each participating company, within 4 months following the last day of the training. During this follow-up consultation session the trainer will collaborate closely with the company’s team to review their existing marketing data, tools, and processes. Based on the company’s specific structure and operations, the trainer will diagnose key areas for improvement within the marketing function, identify how the tools and techniques introduced in the training — such as AI powered content creation and CRM integration — can support these improvements, and outline practical ways to elevate internal capabilities.

Services

Our services include:

• Handouts, examples, case studies, exercises, and additional notes if applicable.
• Stationery, such as pads, pens, and files.
• Drinks (coffee, tea, etc.), snacks and a buffet lunch.
• A fully equipped training room with WiFi access.
• Certificate of completion.

Trainer

Silia Vassiliou,
Founder and Managing Partner, SILIΛ’Λ2Z

Silia Vassiliou is a passionate MBA professional and award-winning business strategist, recognized as Cyprus Businesswoman of the Year 2013 and nominee in 2012 and 2014. With more than three decades of experience, she has been a pioneer in shaping Cyprus’s digital landscape — spearheading the launch of Sigma Live, the country’s first online news portal, introducing its first Video on Demand (VoD) solution, and co-founding 360 Digital Degrees / BLEND Digital, which quickly rose to international acclaim with over 42 awards. Today, as a certified HRDA trainer, EULEP-certified specialist in AI, VR & Social Innovation, and Neuroscience Coach, Silia continues to empower professionals and organizations to embrace innovation, build resilience, and unlock their full potential.