ΠΕΡΙΓΡΑΦΗ

This dynamic and practical course is designed to give participants a solid foundation in modern marketing strategy while integrating essential digital, social media, and AI-powered tools. From understanding the marketing mix and segmentation to crafting full strategic plans, the course blends theory with hands-on application. Participants will gain valuable insights into consumer behavior, branding, pricing, and campaign execution — all within the context of today’s fast-moving, tech-driven marketplace.

By the end of this course, learners will be equipped to build data-informed, customer-focused marketing strategies that drive results and adapt to the digital age

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

• Understanding the Marketing Process and Core Concepts
• Exploring Marketing Mix (4P’s)
• Understanding Market Segmentation
• Testing Target Marketing Strategies – Case Study and Practical Exercise
• Learning the Differentiation/Positioning of Products and Services
• Creating the Business Mission Statement
• Establishing SMART Objectives
• Making the Correct Marketing Mix Decisions
• Includes integration of Digital Marketing channels (SEO, SEM, email, social media)
• Designing the Financial Plan
• Establishing Control Measures
• Understanding the Product Life Cycle
• Exploring How Successful Brands Are Built
• Includes Social Media Branding and Influencer Strategies
• Analysing Major Pricing Strategies
• Exploring the Factors Affecting Pricing Decisions
• Addressing Key Issues Related to Initiating and Responding to Price Changes
• Create a Marketing Plan – Practical Exercise
• Incorporates use of AI tools for content generation, campaign scheduling, targeting, and analytics

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

• Entrepreneurs and business owners seeking to grow or reposition their brand
• Marketing and sales professionals aiming to update their skills and strategy
• Start-up founders and managers who need to build or refine their go-to-market approach
• Corporate teams responsible for marketing planning, branding, or digital outreach
• Students or professionals transitioning into a marketing role
• Anyone involved in launching, promoting, or managing products or services in a competitive environment

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Course Benefits

• Online participation in all modules of first-class training
• Module recordings in your personal account
• Personal Certificate at the end of the course