Marketing: From Strategy to Execution

- Digital Marketing/ Sales/ Service

12 Ιουλ 2025 09:00 02 Αυγ 2025 12:45 OnLine Virtual Classroom
Αγγλικά
14 ώρες ( 4 μέρες )
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Marketing: From Strategy to Execution

ΠΕΡΙΓΡΑΦΗ

This dynamic and practical course is designed to give participants a solid foundation in modern marketing strategy while integrating essential digital, social media, and AI-powered tools. From understanding the marketing mix and segmentation to crafting full strategic plans, the course blends theory with hands-on application. Participants will gain valuable insights into consumer behavior, branding, pricing, and campaign execution — all within the context of today’s fast-moving, tech-driven marketplace.

By the end of this course, learners will be equipped to build data-informed, customer-focused marketing strategies that drive results and adapt to the digital age

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

  • Understanding the Marketing Process and Core Concepts
  • Exploring Marketing Mix (4P’s)
  • Understanding Market Segmentation
  • Testing Target Marketing Strategies – Case Study and Practical Exercise
  • Learning the Differentiation/Positioning of Products and Services
  • Creating the Business Mission Statement
  • Establishing SMART Objectives
  • Making the Correct Marketing Mix Decisions
  • Includes integration of Digital Marketing channels (SEO, SEM, email, social media)
  • Designing the Financial Plan
  • Establishing Control Measures
  • Understanding the Product Life Cycle
  • Exploring How Successful Brands Are Built
  • Includes Social Media Branding and Influencer Strategies
  • Analysing Major Pricing Strategies
  • Exploring the Factors Affecting Pricing Decisions
  • Addressing Key Issues Related to Initiating and Responding to Price Changes
  • Create a Marketing Plan – Practical Exercise
  • Incorporates use of AI tools for content generation, campaign scheduling, targeting, and analytics

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

  • Entrepreneurs and business owners seeking to grow or reposition their brand
  • Marketing and sales professionals aiming to update their skills and strategy
  • Start-up founders and managers who need to build or refine their go-to-market approach
  • Corporate teams responsible for marketing planning, branding, or digital outreach
  • Students or professionals transitioning into a marketing role
  • Anyone involved in launching, promoting, or managing products or services in a competitive environment

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Course Benefits

  • Online participation in all modules of first-class training
  • Module recordings in your personal account
  • Personal Certificate at the end of the course
Αναλυτικό Κόστος Σεμιναρίου

Για Δικαιούχους ΑνΑΔ

  • € 500.00
  • € 280.00
  • € 0.00
  • € 220.00
  • € 220.00

Για μη-Δικαιούχους ΑνΑΔ

  • € 500.00
  • € 197.00
  • € 57.57
  • € 303.00
  • € 360.57
ΠΡΟΓΡΑΜΜΑ ΣΕΜΙΝΑΡΙΟΥ

Σάββατο - 12 Ιουλ 2025

Ώρα

09:00 - 12:45

Τοποθεσία:

OnLine Virtual Classroom

Σάββατο - 19 Ιουλ 2025

Ώρα

09:00 - 12:45

Τοποθεσία:

OnLine Virtual Classroom

Σάββατο - 26 Ιουλ 2025

Ώρα

09:00 - 12:45

Τοποθεσία:

OnLine Virtual Classroom

Σάββατο - 02 Αυγ 2025

Ώρα

09:00 - 12:45

Τοποθεσία:

OnLine Virtual Classroom

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