ΠΕΡΙΓΡΑΦΗ

There are more opportunities than ever to get your ideas in front of  large audiences. You have TV, radio, and digital news, but you also have  podcasts and social media sites. Many of these interviews can also be  conducted from almost anywhere in the world

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

In this course, Andrie  Penta, an experienced trainer and speaker, shares ways in which you  can prepare for any media interview, navigate the conversation  strategically using your words, tone of voice, and body language. She  outlines the key factors that assist interviewees project self-confidence, clarity, and credibility even under conditions of stress,  pressure, and uncertainty. After attending this course, you’ll be better  prepared to project confidence and control your own narrative in all  media interview settings without being fake or feeling inauthentic

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

• Executives , Managers and Supervisors 
• Marketing personnel 
• HR Managers and personnel 
• IT Managers 
• PR officer and PR Account Executive 
• Frontline Customer Care personnel 
• Reception and Security personnel

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Topics to be covered

Why is media training important? 

• Which media skills are needed? 
• What would the benefit be?

Effective chunking 

• What would the interviewer want  to know? 
• Do journalists care about  everything you tell them? 
• How to identify & express your top  three messages?

Taking control of the situation 

• The control is in your hands 
• Steer the course of the  conversation 
• How to gather up your thoughts

Prepare for tough questions 

• An interviewer’s role is to  ask tough questions 
• How to avoid being ambushed?

Practice your crisis  communication 

• Avoid social faux pas 
• Media etiquette that you  need to be aware of

Dress for the occasion 

The various outlets 

• TV, Radio, Phone, Skype, social media

Action Plan