ΠΕΡΙΓΡΑΦΗ

The programme offers professionals the opportunity to examine specific approach of handling client communication relating to financial products and services in the compliant manner. The programme will focus on the proper provision of information, including marketing and communication through sales and retention representatives.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

This course aims to assist professionals (in particularly those whose primary function is within the Sales and Marketing environment) in understanding the regulatory framework they must operate in and develop a self-understanding as to the allowed sales techniques. As such, participants will:

Knowledge

• Learn how to implement the current legislation’s values within their marketing and sales approach
• Understand how the required compliance, and marketing and sales come together in the promotion and sales of products to be in line with the latest regulations
• Consider the updated regulatory framework

Skills

• Examine the challenges and explore the solutions that ensure compliancy within the industry
• Develop a successful sales pitch that both complies with law requirements while at the same time maintains profitability for the business

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

The programme is ideal for:

• Compliance Officers
• Marketing Managers and Officers
• Sales and Business Development Executives
• Customer Support Representatives

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Training Outline

• Compliance in Conversion
  • Intro – Choose your battles
  • Qualifying – Not interrogating
  • Present the product – Overpromising / misleading
  • Resistances – Rebuttal with logic & common sense

• Compliance in Retention
  • Tonality
  • Attitude
  • Communication

• Compliance Monitoring throughout adequate procedures

• Financial Promotion and regulatory approach to Marketing Compliance
  • Going beyond the regulator’s rules
  • Fair, clear & not misleading Marketing
  • Image adverts
  • Promotions and advice
  • Digital media
  • Third Parties

• Upselling
• Trading volume

Training Style

Training will participative and include:

• Course PowerPoint Presentations
• Case studies and Video Cases
• Flip chart and Projector
• Group discussion
• Group work and mini scenarios

CPD Recognition

This programme may be approved for up to 5 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.