Module 1

• Evolution of Marketing
• Traditional vs Digital Marketing
• The 4Ps Framework
• Modern Marketing Concepts
• Customer Journey Mapping

Module 2

• Qualitative Research Methods
• Quantitative Research Methods
• Consumer Behavior Analysis
• Market Trend Analysis
• Buyer Personas
• Customer Segmentation

Module 3

• Brand Identity Development
• Value Proposition Design
• Market Positioning
• Brand Differentiation
• Brand Trust & Equity

Module 4

• Marketing Objectives
• KPI Development
• Strategic Planning
• Budget Allocation
• Resource Management

Module 5

• Digital Marketing Channels
• SEO Fundamentals
• Search Engine Marketing (SEM)
• Content Marketing Strategy
• Content Distribution

Module 6

• Social Media Platforms
• Audience Targeting
• Content Scheduling
•  Influencer Marketing
• Campaign Monitoring

Module 7

• Email List Building
• Audience Segmentation
• Email Campaign Development
• CRM Fundamentals
• Customer Retention Strategies

Module 8

• PPC Advertising
• Display Advertising
• Social Media Advertising
• Media Buying
• Audience Targeting
• A/B Testing

Module 9

• Marketing KPIs
• Dashboard Creation
• Google Analytics
• Campaign Reporting
• Data Analysis Techniques

Module 10

• Campaign Planning
• Campaign Launch
• Cross-Channel Integration
• Message Consistency
• Real-World Marketing Case Studies