ΠΕΡΙΓΡΑΦΗ

The Mini MBA course is an intensive program designed to provide participants with a condensed overview of key business management principles and practices. Through a combination of lectures, case studies, group discussions, and simulations, this course covers essential MBA topics, including strategy, marketing, operations, leadership, and entrepreneurship. Participants will gain a comprehensive understanding of business fundamentals and develop practical skills to excel in a dynamic business environment. Enroll to MBA Training Cyprus.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

1. Gain a Comprehensive Business Understanding: Acquire knowledge of fundamental business concepts and frameworks across various functional areas.
2. Develop Strategic Thinking Skills: Enhance strategic thinking abilities to analyze business situations, identify opportunities, and make informed decisions.
3. Learn Effective Marketing Strategies: Explore marketing concepts and techniques to develop customer-centric strategies, conduct market analysis, and create impactful marketing campaigns.
4. Enhance Leadership and Management Skills: Develop leadership capabilities to inspire and motivate teams, manage change, and drive organizational success.
5. Understand Management Operations: Gain insights into operational efficiency, supply chain management, and process improvement techniques.
6. Cultivate Entrepreneurial Mindset: Foster entrepreneurial thinking, creativity, and innovation to identify and seize business opportunities.
7. Apply Business Skills in Real-World Scenarios: Apply the acquired knowledge and skills to solve business challenges through case studies, simulations, and practical exercises.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

• Professionals looking to broaden their business knowledge and gain a holistic understanding of key business functions.
• Individuals considering pursuing an MBA or advanced business studies and seeking a foundation in business concepts.
• Entrepreneurs and business owners seeking to enhance their business acumen and strategic decision-making abilities.
• Managers and executives who want to expand their leadership skills and broaden their understanding of business dynamics.
• Professionals from non-business backgrounds transitioning into business roles and seeking a comprehensive business education.

Prerequisites: There are no specific prerequisites for this course. It is suitable for individuals at various experience levels who have an interest in gaining a condensed overview of business management principles and practices.

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

• Online participation in all modules of first-class training
• Module recordings in your personal account (1-year access)
• Personal Certificate at the end of the course
• 35 CPDs

Course Curriculum

Day 1: Business Principles’ Overview 

• Comprehensive Resources for Analysing the Business’s Internal and External Operational Landscape 
• Thriving in the Digital Age: Navigating the Modern Business Landscape

Day 2: Marketing and Customer Strategy 

• Marketing concepts and strategies 
• Segmenting and understanding the various types of customers 
• Developing effective marketing campaigns 
• Future Trends in Marketing

Day 3: Building Effective Leaders  

• A Leader’s Role 
• Leadership styles  
• The type of skills that leaders should develop 
• Embracing Change (models) 
• Managing and motivating employees 
• Managing Employee Performance

Day 4: Sales Excellence 

• Meeting and exceeding Customer Expectations 
• Building Loyal and Returning Clients 
• Upselling and Cross Selling 
• Building Competitive Advantages in Companies 
• Formulating and Implementing Sales Strategies in the Global Context 
• Negotiation and Cross-Cultural Communication in Sales

Day 5: Effective Communication and Negotiation 

• Developing Communication Skills (verbal, non-verbal) 
• Giving Constructive Feedback 
• Emotional Intelligence 
• Preparation and planning for Negotiations 
• Identifying your BATNA 
• Handling challenging negotiation