ΠΕΡΙΓΡΑΦΗ

This seminar provides participants with the essential knowledge and practical tools to design and implement a successful internationalization strategy. It covers market research, entry strategies, competitive positioning, and effective promotion of products and services in new or existing foreign markets. Participants will learn how to navigate cultural, legal, and logistical challenges, build strategic partnerships, and adapt their offerings to meet diverse market demands. The aim is to enhance global competitiveness and drive sustainable growth through targeted market expansion.

The programme is approved by the HRDA (ΑνΑΔ) – Human Resource Development Authority in Cyprus as Vital Importance, therefore the participation fee is fully subsidized, allowing up to three participants per business entity to attend without cost.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

The objective of this seminar is to equip participants with the necessary knowledge and tools to develop and execute an internationalization strategy for their company, focusing on entering new markets or expanding existing ones and effectively promoting their products and services in those markets

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

• Managers who are responsible for the international development, strategy and promotion of the business.
• Marketing managers
• Internationalization managers
• Business Development Managers
• CEOs/Directors
• Board Members
• Owners/Founders

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Benefits for your organization

• Enhance the international competitiveness of their organization by effectively identifying and evaluating international market opportunities, leveraging competitive advantages, and selecting optimal internationalization strategies.
• Facilitate informed decision-making processes within their organization regarding market entry and expansion, leading to more strategic and successful international expansion efforts and increased profitability.
• Strengthen the brand presence and market positioning of their organization in international markets through the development and implementation of targeted and effective promotional strategies, ultimately driving business growth and sustainability on an international scale.

This programme includes:

• 14 hours in classroom (online) training
• Half-day private company consultation.
• Participants will receive a signed Certificate-of-Attendance issued by the Executive Education Center of the University of Limassol and bearing the approved logo of the Human Resource Development Agency of Cyprus (ΑνΑΔ).