KPMG Academy: Smart Marketing with GenAI Tools and CRM Hacks for Faster Growth Fully Subsidized

KPMG Academy presents “Smart Marketing: GenAI Tools & CRM Hacks (100% Subsidized)”, a highly practical training programme designed for professionals who want to strengthen their marketing effectiveness, improve customer engagement, and use modern AI-powered tools more strategically. At a time when businesses are expected to produce more content, respond faster to market changes, and build stronger customer relationships with fewer resources, this seminar offers timely and actionable knowledge. It is especially relevant for marketing leaders, sales and business development professionals, entrepreneurs, and managers from any sector who want to use Generative AI and CRM tools not as trends, but as real business enablers.

Why This Seminar Matters Now

Marketing is evolving rapidly. Businesses are no longer judged only by the quality of their products or services, but also by the relevance, speed, and consistency of their communication. At the same time, customer expectations are rising, competition is intensifying, and teams are under pressure to do more with limited time and budget. This is where AI-enhanced marketing can make a measurable difference.

This seminar helps participants understand how emerging technologies can support stronger strategy, more efficient execution, and better customer experience. Rather than offering abstract theory, it focuses on how modern professionals can actually apply tools and frameworks to their own business environment. The value for participants lies in the combination of strategic marketing thinking, hands-on exposure to tools, and the practical integration of AI into everyday workflows.

28/04/2026 KPMG's Academy Seminar: Smart Marketing: GenAI Tools & CRM Hacks (100% Subsidized) (14+4 Hours)

From Audience Insights to Better Strategy

One of the strongest foundations of successful marketing is understanding the audience. The programme explores how participants can analyse audience preferences, behaviours, and needs in a more structured way, then translate those insights into detailed buyer personas and clearer customer journey mapping. This is a critical step for any business that wants to improve targeting, refine messaging, and increase conversion effectiveness.

The seminar also addresses branding and broader marketing strategy through practical frameworks such as the 7Ps. This is particularly valuable for professionals who need to align content, positioning, and commercial goals in a coherent way. In today’s market, businesses that understand their customers deeply and communicate with clarity are far more likely to stand out and build lasting trust.

Practical AI Tools for Content Creation

A major highlight of the programme is its focus on AI-driven content creation. Participants will be introduced to tools that can help generate ideas, create lead magnets, develop eBooks, and produce content more efficiently without compromising quality. This matters greatly in a business environment where content is central to visibility, lead generation, and brand authority.

The seminar goes beyond simply naming tools. It demonstrates how they can be used in practice, helping participants understand where AI can save time, where human judgment is still essential, and how to maintain quality and relevance. For professionals responsible for campaigns, digital communications, or customer engagement, this type of applied learning can deliver immediate value.

28/04/2026 KPMG's Academy Seminar: Smart Marketing: GenAI Tools & CRM Hacks (100% Subsidized) (14+4 Hours)

AI Video and CRM as Productivity Multipliers

The training also examines the growing role of AI video tools and intelligent CRM systems. Video is now one of the most powerful formats for digital communication, and AI platforms are making it faster and more affordable to create professional-looking material. For many organisations, this opens new possibilities for awareness campaigns, customer education, internal communication, and sales support.

Equally important is the use of AI-powered CRM tools to streamline processes, organise customer data, improve follow-up, and support more effective marketing operations. For businesses seeking stronger commercial performance, the connection between content, automation, and customer relationship management is no longer optional. It is becoming a core element of competitive advantage.

A Trainer with Deep Strategic and Digital Experience

The seminar is delivered by Silia Vassiliou, Founder and Managing Partner of SILIΛ’Λ2Z. She is an MBA-qualified, award-winning business strategist with more than three decades of professional experience and a strong track record in digital transformation, innovation, and business growth. Her career includes landmark contributions to Cyprus’s digital ecosystem, including the launch of Sigma Live, the country’s first online news portal, and the co-founding of 360 Digital Degrees / BLEND Digital, an internationally recognised digital agency. As a certified HRDA trainer, EULEP-certified specialist in AI, VR and Social Innovation, and Neuroscience Coach, she brings a rare combination of strategic insight, practical expertise, and forward-looking perspective to this topic.

28/04/2026 KPMG's Academy Seminar: Smart Marketing: GenAI Tools & CRM Hacks (100% Subsidized) (14+4 Hours)

A Seminar Designed for Immediate Business Impact

What makes this programme especially attractive is that it is not limited to the classroom. It includes a compulsory follow-up consultation session, during which the trainer works directly with each participating company to review existing marketing tools, data, and processes, and identify opportunities for improvement. This adds significant value because it helps participants move from learning to implementation.

For professionals and organisations that want to modernise their marketing approach, improve productivity, and explore how AI can support smarter commercial decisions, this seminar offers an excellent opportunity. With its strong practical orientation, high relevance, and full subsidy for eligible participants, it stands out as a timely investment in digital capability and business growth.

Fully Subsidized + 4-Hours In-House Consultation

An important advantage of this programme is that it is 100% subsidized for eligible participants, making it an exceptional opportunity for companies and professionals to access high-value training with no participation cost. Even more importantly, the seminar includes a 4-hour in-house follow-up consultation session, which is also fully subsidized, offering organisations practical post-training support to help translate knowledge into action. During this consultation, the trainer works directly with the company to review its current marketing practices, tools, and processes, identify areas for improvement, and explore how the AI and CRM solutions presented in the seminar can be applied in a way that matches the organisation’s real needs.

Information & Registrations

Visit the seminar page and complete the “Expression of Interest” form so that the programme coordinator can contact you to provide clarifications and support with your registration and your access to the HRDA subsidy.