Digipro Education: Put People at the Centre of AI-Powered SME Growth

Digipro Education presents “AI for People: A Human – Centered Approach for SME Growth (100% Subsidized)”, an online seminar designed to help small and medium-sized enterprises turn artificial intelligence into a practical tool for growth. Across two days, participants will explore how AI can support employees, improve customer experiences and make everyday operations more effective while keeping human judgment at the centre of decisions.

Find the Right Opportunities for Your Business

For an SME, the most useful AI project is rarely the most complicated one. It is the one that solves a real problem: responding to recurring customer questions, reducing administrative work or helping a team understand customer feedback. The seminar introduces human-centred AI and helps participants identify applications that fit their own goals, resources and ways of working.

Examples from marketing, sales, customer service and operations will show where AI can add value. Participants will also examine accessible tools, including AI-enabled customer relationship platforms and no-code chatbot builders, so they can assess what might work in their business without needing a technical background.

18/11/2026 Digipro Seminar: AI for People: A Human – Centered Approach for SME Growth (100% Subsidized) (14+4 Hours)

Improve Customer Experience and Support Your Team

A well-designed AI tool can help a business respond faster and communicate more personally. The programme explores uses such as tailoring marketing messages, analysing reviews and surveys, and providing timely answers to common enquiries. It also considers where a conversation needs a person’s attention, especially when a customer’s situation calls for care or judgment.

Inside the business, AI can assist with repetitive tasks, report summaries and information gathering. Rather than treating these possibilities as an abstract technology trend, participants will discuss how to introduce tools into existing workflows and involve employees in choosing and using them. Group activities will invite them to identify opportunities in their own organisations and map a customer journey that combines digital assistance with meaningful human contact.

Build Trust into Every AI Decision

Adopting AI also raises questions that SMEs cannot afford to overlook. How is customer data handled? Could a tool produce unfair results? Who checks an AI-generated recommendation before it affects a person? The seminar addresses privacy, transparency, bias and human oversight through practical examples and discussion. It also introduces the implications of the EU AI Act for businesses considering different AI applications.

Participants will work towards a tailored action plan, covering tool selection, preparation of data, employee training and measures of success. That gives owners and managers a clearer starting point for a modest pilot and a way to judge whether it delivers benefits for customers and staff.

18/11/2026 Digipro Seminar: AI for People: A Human – Centered Approach for SME Growth (100% Subsidized) (14+4 Hours)

Learn with an Experienced Researcher

The trainer, Dr. Sanjay Nadkarni, is Director of Research at the Emirates Academy of Hospitality Management in Dubai. His background includes academic work in tourism and management, alongside consulting experience. He brings a research-informed perspective to the practical question facing SMEs: how to adopt new technology in ways that serve people and business needs.

The English-language seminar takes place Live OnLine  on 18–19 November 2026. The listed fee is fully subsidised for eligible participants under the ΑνΑΔ scheme, subject to eligibility.

Information & Registration

Visit the seminar page and complete the ‘Expression of Interest’ form. The programme coordinator will contact you to answer your questions and assist you with registration and accessing the HRDA subsidy.