Yannis is the Executive Director and co-founder of Qmmerce, a company involved in digital marketing, website and app creation and digital consulting. He has over 16 years of experience in the digital marketing field.Previously, he worked for Laiki eBank, the digital banking arm of the Cyprus Popular Bank. He was responsible for a number of projects, such as the business development of the mobile channel and the digital trading platforms, as well as the creation and marketing of the first electronic accounts and cards in Cyprus.He is characterized as a highly creative individual, being able to think outside the box, and a strong business and marketing strategist, with a rich understanding of all disciplines related to digital marketing. He currently supports companies to create successful digital experiences and journeys, helping to boost their profitability.Yannis is a Graduate and Qualified Trainer of DMI. Previously, he attained the degree of Master of Science in International Banking and Financial Services and a Bachelor of Arts in Business Administration, helping him have a wide view and understanding of business matters.